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UpOnDIGITAL: The Update on Ontario Digital Health

March 26, 2018 @ 8:00 am - 5:00 pm EDT

The UpOnDIGITAL annual conference brings public sector leaders together to explore themes of importance to Ontario patients, caregivers, and digital health professionals. Building on last year’s theme (Innovation in Ontario), this UpOnDIGITAL 2018 will explore Innovation in Procurement, featuring presentations and discussions about how new approaches to procurement can enable the spread and scale of digital solutions. Ontario is shifting to value-based procurement, and the focus of the day will be on how the new tools and processes being developed can facilitate the adoption of solutions (digital and others) that improve patient outcomes and reduce cost. #UpOnDIGITAL

This one-day conference took place in Toronto on March 26, 2018.


Sarah Friesen, President, Friesen Concepts

Sarah Friesen leads Friesen Concepts Inc., an independent practice specializing in healthcare procurement solutions. Areas of focus include strategic sourcing transformation, innovation procurement and professional development. Sarah has over 18 years of experience in the healthcare sector, most recently as the CEO/GM of the Central Ontario Healthcare Procurement Alliance (COHPA), and she brings an additional 17 years of strategic sourcing and supply chain experience from the private sector. Sarah is a founding member of HSCN, and is currently the Project Manager for the Innovation Procurement Toolkit Expansion project. She participates in various innovation initiatives, served as a member of the Ontario Health Innovation Council, and lectures on healthcare supply chain topics at educational institutions and industry forums.


Susan Anderson and Catherine Hunter, Representing ITAC Health Procurement Taskforce

Susan Anderson is the Managing Director for the Canadian Business with Orion Health. Susan is an accomplished eHealth strategist with more than 20 years’ experience in healthcare informatics. Most recently, she was the Assistant Deputy Minister and CIO for the Health Information Technology and Systems Division at Alberta Health, where she played a pivotal role in transforming Alberta’s healthcare system into one of the most digitally connected in North America. At the forefront of Alberta’s electronic health record (EHR) implementation, she helped steer the expansion of EHR data sources, deployment to users, integration for physicians and pharmacists and introduced public access to EHRs. Susan is the Chair of the National Community of Interest for EHR Governance.

Catherine Hunter is a partner at PwC. She has worked with a diversity of Canadian healthcare clients over a 20 year career in the industry, bringing strong experience in national, provincial and local transformation initiatives. She has led many strategic engagements working alongside senior leadership, front line staff and clinicians throughout the system. As a leader in PwC’s Healthcare Technology team, Catherine is focused on the realization of benefits associated with large scale changes and technology solutions in health care. Recently, she has been working with clients to bring cloud and other new models of solutions to the healthcare industry, recognizing the positive impacts in quality of service and efficiency that can be gained.

In addition to her consulting experience, Catherine held the roles of Group Director, Change, Knowledge and Evaluation Services and Acting Vice President for Innovation and Adoption while at Canada Health Infoway. Catherine’s clients have included academic health science centres and community hospitals, provider associations, federal and provincial agencies, government, and professional colleges. Across the health system, Catherine has extensive experience as a senior manager, advisor, and facilitator.

Catherine holds an MBA in Health Services Management from McMaster University, is a long standing member of <Digital Health Canada>, and currently sits on the Board of Directors of ITAC Health.

Dr. Ed Brown, CEO, Ontario Telemedicine Network

Dr. Ed Brown is a founder and Chief Executive Officer of the Ontario Telemedicine Network (OTN), one of the largest and most active integrated telemedicine networks in the world.

Dr. Brown has won numerous awards for his work in Telemedicine, including most recently, a Meritorious Service Medal for his contributions to health care in Canada. In 2010, he was chosen as one of 25 Transformational Canadians by a national media panel sponsored by the Globe and Mail, CTV and La Presse. He is a Past President of the American Telemedicine Association, which named him to its College of Fellows in 2015.

An emergency physician who studied mathematics and engineering before embarking on his medical career, Dr. Brown is a passionate advocate for telemedicine as a tool to improve access to care, quality of care and the sustainability of health care systems.

Bill Charnetski, Chief Health Innovation Strategist for Ontario

Mr. William Charnetski  is Ontario’s Chief Health Innovation Strategist with a background as an accomplished national and global executive who has worked in the highest levels of business, law and government.  He has a track record of leading transformational change, developing organizations, fostering partnerships and collaboration, and delivering results.  He has spent more than 12 years working on integrated health solutions and health innovation in Canada and around the world in the rapidly changing global health industry.

Mr. Charnetski most recently worked in the UK with AstraZeneca, one of the world’s largest innovative pharmaceutical companies.  He led global government affairs and public policy and had responsibilities for corporate social responsibility and regional communications.

Graeme Foster, Founder and Managing Partner, GEF Consulting

Graeme Foster is President and CEO of GEF Consulting Inc. (“GEF”), a Toronto based management consultancy started in 1997.  He is responsible for GEF’s Healthcare business. Graeme has over twenty three years of experience in management consulting and sixteen years in Healthcare and Social Services focused on large-scale business transformation, digital health, strategic execution and complex strategic procurement advisory.

Graeme has a Bachelor of Engineering and Management from McMaster University, is a Professional Engineer (P. Eng.), a Certified Management Consultant (CMC), a Project Management Professional (PMP) and has advanced ITIL certifications focused on Service Transition. He resides in Toronto with his wife and two sons.

Sarah Hutchison, CEO, OntarioMD

Sarah Hutchinson has over 25 years of progressive experience within organized medicine, and is known as a leader in Ontario’s e-health environment. She brings an extensive background and knowledge of e-health, and has been effective in ensuring that physicians, as trusted providers to patients, are central to the system discussions about the evolution of e-health in Ontario.

She has enjoyed a successful and challenging career with the OMA since joining the organization in 2001. She has taken on progressively senior leadership roles through the years including Director, Professional Services, to Executive Director, Information Services and most recently to Chief Information Officer and Executive Director, Engagement and Program Delivery. In each of these positions, she played a significant liaison role between the OMA and OntarioMD. Before joining the OMA, she worked for the College of Physicians and Surgeons of Ontario.

Sarah holds a Masters, Health Administration from the University of Toronto along with a LLM, Health Law from York University and is a Certified Professional in Healthcare Information and Management Systems.

Brian Lewis, CEO, MEDEC

Brian Lewis is the president and CEO at MEDEC, the national association created by and for the Canadian medical technology industry. Brian came to MEDEC in January 2012.

Prior to his role at MEDEC Brian was based at Genzyme, where he was the general manager for seven years. He is a senior executive with proven strategic marketing, organizational development and general management experience. Industries he has worked across include pharmaceuticals, biotechnology and medical devices.

Before joining Genzyme, Brian spent more than 20 years in positions of increasing responsibility. At AstraZeneca he was executive director of primary care marketing. Other roles he has filled include national sales manager and sales manager of hospital oncology. He also serves on the BIOTECanada Board of Directors.

Brian has a bachelor of business administration from York University and a bachelor of science in human kinetics from the University of Guelph.

Hyun-Duck McKay, Design Manager, Procurement by Co-Design, MaRS

Hyun-Duck McKay is currently the Design Manager for the Procurement by Co-Design program at MaRS. She specializes in combining creative practices and research-based insights to support the adoption of innovation. At MaRS she has helped startups achieve product-market fit through market intelligence, customer development and goal-directed design. She’s also supported the assessment of commercialization opportunities as part of MaRS Innovation. Prior to joining MaRS, she was a research librarian specializing in business intelligence, patent information as well as digital publishing. Her professional training in information studies, interaction design and user research is supported by a decade of conducting interviews, managing research projects and designing and prototyping novel programs and services. She holds a Masters of Information Studies from the University of Toronto.

Tania Massa and Jennifer Moles, Ontario Centres of Excellence

Dr. Tania Massa is the Director, Innovation Procurement at the Ontario Centres of Excellence, responsible for the portfolio of Innovation Procurement programs: AdvancingHealth, AdvancingEducation, REACH, Health Technologies Fund and Small Business Innovation Challenge

During her 10 years at OCE, she has served as a Technology Transfer Associate, Business Development Manager and Director, Programs. She brings expertise in the areas of biomedical engineering, industry-academic collaborations and intellectual property development.  Tania holds a B.A.Sc. in Engineering Science and a Ph.D. in Chemical Engineering, both biomedical collaborative options from the University of Toronto.

Jennifer Moles joined OCE in the fall of 2011.  Over the past year she has focused efforts on innovation adoption and diffusion while helping to further build institutional capacity in the area of Innovation Procurement in the province of Ontario.  She brings 16+ years of program management experience, providing strategic and operational leadership to deliver on outcomes managing over $60M in program funding in health and education innovations. And 10+ years’ experience in operations, budget development/management, designing and implementing improved processes, operational procedures and policies.

Prior to joining OCE, Jennifer was intimately involved in the early development and subsequent evolution of the Health Technology Exchange, a government funded program that facilitated connections in the area of Medical and Assistive Technologies in the province of Ontario and nationally. In her role at HTX, Jennifer helped to secure over $30 million in programming funding to support commercialization activities in the Medtech sector.

Jennifer received a Mini-MBA, McGill University, Post-Diploma in Marketing Management, Centennial College, Toronto, ON and a Diploma in Advertising from Cambrian College, Sudbury, ON and holds the ACInst.M designation from the Canadian Institute of Marketing.

Peter Robertson, Business Advisor, CAHO

Peter Robertson serves as a Business Advisor to the Council of Academic Hospitals of Ontario in their role as an Innovation Broker under the Office of the Chief Health Innovation Strategist (OCHIS)

An accomplished commercial executive with a proven track record of success at one of the world’s most respected companies. An inspirational leader who can develop a vision and translate it through to action and results.  Highly creative and courageous, driving innovation through strategy development and execution.  Delivers results through disciplined operational rigour and mindset. A collaborative partner who succeeds through the success of others.

Closing Shared Service Organization Panel

Dov Klein, Director, Innovation and Strategic Partnerships, Plexxus

Currently serving as Director, Innovation and Strategic Partnerships, Dov Klein supports Plexxus member and customer hospitals in continuously achieving their common objective of excellent patient care and outcomes. In this new role, Dov works with a wide array of stakeholders to enable the acquisition of products and solutions to support patients through value based healthcare, innovation procurement and the development of new business models and partnerships.

Previously, Dov was a Director in PwC’s Canadian healthcare practice with a primary focus on healthcare strategy, finance and operations – serving as PwC’s healthcare finance and procurement lead. Dov was also the Ontario Hospital Association’s Program Leader for Financial Management, with a focus on Health System Funding Reform and the changing patient-based funding landscape.

Dov received his MBA from the Rotman School of Management as well as an M.Ed from the Ontario Institute for Studies in Education (OISE) with a focus on policy, leadership, diversity and change.

Dale Wernham, Manager Strategic Sourcing at Healthcare Materials Management Services

Dale Wernham ‘s current position is with HMMS as the Manager for Strategic Sourcing, with a focus on innovative procurement techniques, best value models, value based solutions, and strategic partnerships.  With over 15 years’ experience in business development,  international trade, and manufacturing sectors, Dale continues to apply innovative solutions to meet the needs of health care today.

Dale began his career as an entrepreneur ,founding his first startup in 2000 with a focus in the manufacturing and export of softwood lumber.  He continued his work in the building sector for the next 11 years, developing new business throughout North America.

With strong core values, Dale continues his volunteer efforts, and his most recent involvements are focused  with Team Broken Earth and their missions in Haiti.

Tony DiEmanuele, President and CEO, Mohawk Medbuy Corporation

Tony DiEmanuele joined Mohawk Shared Services in 2009, becoming President and CEO of Mohawk Medbuy Corporation in June 2017 when Mohawk Shared Services and Medbuy Corporation amalgamated to form one organization.

Under Tony’s leadership, Mohawk Shared Services (MSS) evolved from providing two service lines – Hospital Linen Services and Employee Assistance Programs – to six service lines, successfully launching four additional services: Procurement, Logistics, Diagnostic Imaging Repository and Accounts Payable Services. These services provide signi cant bene ts to a growing hospital member base, growing Mohawk Shared Services from $26 million to $140 million in volume

Tony’s proven leadership, relevant industry experience and knowledge, provides the continuity required to lead Mohawk Medbuy through the transition period and positioning the organization for future national growth.

Prior to joining MSS, Tony worked in the private sector for over 20 years, holding leadership positions in: distribution, logistics, procurement, member relations and marketing. He has a solid record of accomplishment building strategy; enhancing member pro tability; streamlining process and creating key market relationships to foster member value. As Vice President for TruServ Canada, he oversaw unprecedented growth in new business streams, signed and launched key international branding initiatives, and led the board to a new growth charter.

Tony has a Master of Business Administration in Strategic Marketing from Degroote School of Business, McMaster University and a Bachelor of Arts in Economics from the University of Waterloo. He also holds a Chartered Director (C. Dir.) designation from McMaster and has completed the executive Community Shift program from the Ivey School of Business
at Western University.


This Digital Health Canada UpOnDigital Conference is sponsored by Gevity, Novari Health, and Cerner.


March 26, 2018
8:00 am - 5:00 pm
Event Category:


Courtyard Marriott Toronto Downtown
475 Yonge Street
Toronto, Ontario M4Y1X7 Canada
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Digital Health Canada
(647) 775-8555